What are YouTube Shorts for?

I don’t really ever feel behind when it comes to applied technology.

I can look at a social networking platform, and have reasonable thoughts about how the client and back end are put together. What I tend to be fuzzier on, though, are the use cases for these amorphous tools. I’m not big on social platforms because it doesn’t really help me accomplish anything I’m interested in. I’m not a big voyeur. I’m not into broadcasting the events in my life.

It feels kind of like that when I think about YouTube Shorts. I’ve been into YT long-form content for years, but I’m not really sure what the short-form use cases are.

I’ve created two Shorts. One was a short addendum to a long-form video I’d put out. The other was a quick promo for a long-form video I’d put out previously. Are these valid use cases? I have no idea.

Is this supposed to be YouTube’s answer to TikTok? Is this supposed to be complimentary to long-form content? Help!

Comments welcome…

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